Author Archives | Jennifer Carrico

Influencing beef demand grows market

“We can’t control the beef supply, but we can influence demand by promoting the importance of beef in the diet,” said Cattlemen’s Beef Board CEO Polly Ruhland. She said beef demand is currently up two percent, which is great since supplies are down so much. The demand drivers are economic determinants; consumer trends; qualities such […]

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NCBA helps make strides with important policy

NCBA vice president of government affairs, Colin Woodall encouraged members to talk to legislators and state affiliations about their policy concerns during the policy forum. “Even in most dire situations, we have won some big fights. The elimination of the child labor law proposal and the proposed changes to the transportation bill really helps our […]

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Water is important for production agriculture

Paul Genho, president of Farmland Reserves, Inc. and past general manager of King Ranch said protecting agricultural waters is a key to the future of production agriculture. “America is the breadbasket of the world. In order to get 70 percent more food and fiber by the year 2050, we must utilize more with less,” he […]

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Beef sustainability assessment preliminary results presented

The Beef Promotion Operating Committee released the preliminary results of the Beef Industry Sustainability Assessment during a press conference held during the 2013 Cattle Industry Convention in Tampa, Fla. “Sustainability doesn’t have an on/off switch. It’s a journey,” said Oklahoma cattleman Richard Gebhart. “This particular journey started two years ago when the Beef Promotion Operating […]

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Futurist speaks at Cattlemen’s College

New Mexico State University dean of agriculture Lowell Catlett, keynote speaker at the 20th annual Cattlemen’s College said America manufactures more things than ever in history and more than anyone in the world. “The cattle industry has the ability to grow and help feed the world. The demand for beef has no known bounds,” he […]

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