Discussion about new consumers at Architecture of Consumer Demand Outlook Session

NASHVILLE, Tenn. – Attendees interacted with a panel of experts over the topic of reaching the millennial generation at the Architecture of Consumer Demand Outlook Session at the 2014 Cattle Industry Convention.

This discussion was intended to guide the federation committee and subcommittee members as they make decisions for reaching a new consumer in the beef industry.

Amee Livingston, the blogger behind the site Amee’s Savory Dish, was one of the panel experts who spoke to attendees about reaching the millennial consumer.

 “There’s a lot of confusion out there,” Livingston said, especially in regard to the influx of experts because of social media.

Livingston also provided some insight into who these new consumers are.

“The millennials are a tech-savvy, what I like to call, fast-food generation,” Livingston said.

Another panelist, Steve Sands, vice president of protein for Performance Foodservice, addressed one of the key components of successfully marketing beef to younger consumers.

“One of the keys is to offer the consumer what they want,” Sands said.

Sands also spoke about making a personal connection with these consumers.

“Absolutely, there is a story to tell about our commodity,” Sands said. “And I think it’s the people in this room.”

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Categories: Convention News

Author:Stuart Estes

I am an agricultural communications student at the University of Arkansas with skills ranging from news reporting to marketing to research.

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