Project helps fight world hunger

Walk around the Cattle Industry Convention and Trade Show and you’ll notice a great big sign in the Elanco Animal Health booth. It says, “One dollar for every click.” What does that mean? Elanco has developed a partnership with Heifer International to donate up to $20,000 to help fight world hunger.

Beef producers attending the convention can scan the QR code on the booth for a “click.” Those not able to attend can help the cause by clicking here. Each click donates $1 to Heifer International for each unique visit to the landing page through March 2012.

Attendees to the convention can use their smart phone to scan a QR code that counts as $1 toward Heifer International.

“This is a great opportunity for producers to make a difference with a single click,” said Ted McKinney, Elanco director of public affairs. “The ultimate goal is to futher Heifer International’s impact and celebrate the role beef producers are playing in working toward a world without hunger though the use of production-efficiency technologies.”

Heifer International’s mission is to end hunger and poverty while caring for the earth. Since 2008, Elanco and Heifer International have worked together to help provide a better life — for animals and people. The partnership has already helped more than 6,500 families and is on its way to fulfilling the commitment of helping 100,000 families globally.

Every year, 9 million people die of hunger and malnutrition. By 2050, our growing population will require an estimated 100 percent more food than we produced at the beginning of this century in order to feed the estimated 9 billion people predicted to inhabit the earth.

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Categories: Featured News

Author:Holly Martin

Holly Martin is the editor of High Plains Journal/Midwest Ag Journal.

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