Group introduces new long range plan for beef industry

Charles Miller introduced a new long range plan for the beef industry to cattlemen during the Opening General Session.

It is important for the beef industry to look down the road. A new long range plan, introduced during the Opening General Session, looks to help direct cattle producers and the allied industry.

Charles Miller, co-chair of the Long Range Task Force, told cattlemen the goal of the group was to include the entire industry, not just certain segments. Consequently, the committee was made up of cow-calf producers, feeders, retail representatives as well as other producers from other organizations.

“We didn’t always agree,” Miller said, “but at the end of the day we were all committed to reaching common ground to find what was best for the industry.

The long range plan is currently a draft that will be discussed by producers throughout the week at the Cattle Industry Convention and Trade Show. The draft will be up for approval at the membership meeting on Saturday.

The developed vision and mission statements.

Vision Statement:  An industry united around a common goal of being the worlds most trusted and preferred source of beef and beef products.

Mission Statement: To provide the safest, highest-quality, most consumer-friendly beef and beef products in an environmentally and economically sustainable manner.

To accomplish these goals, the plan identifies core strategies and strategic initiatives including:

  • Improve domestic consumer preference for beef
  • Capitalize on global growth opportunities
  • Strengthen the image of beef and the beef industry
  • Protect and enhance our freedom to operate
  • Improve industry trust, openness and relationships
  • Position the U.S. cow herd for growth

Miller stressed to cattlemen, that it is important that each of them take an active role in the future of the industry. “Share the plan with fellow producers. Identify strategies and tactics that you could employ in your operation to help achieve your goals.”


Categories: Uncategorized

Author:Holly Martin

Holly Martin is the editor of High Plains Journal/Midwest Ag Journal.


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